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Build your data template

Tell us about your channels and KPI. We'll generate a custom CSV template with exactly the right columns for your model — ready to fill in and send back to us.

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Channels
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KPI
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Controls
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Download
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Contact
Select your media channels

Choose every channel for which you have weekly spend and impressions data.

What are you measuring?

Select the outcome variable the model will explain. The column name is set automatically.

External control variables

Non-media factors that also affect your KPI — distribution, promotions, seasonality. The model accounts for these so they don't distort channel ROI estimates.

Common examples
Total distribution points  ·  Promoted sales ($)  ·  Google query volume  ·  Seasonality index  ·  Promotion flag (0/1)  ·  Price index
Your custom template
What to do next
1
Open the CSV in Excel or Google Sheets
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Fill in one row per week. Dates in YYYY-MM-DD format, Mondays only. Aim for at least 2 years of data.
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Use 0 for weeks where a channel was inactive — never leave cells blank.
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Hit Next to get in touch — we'll take it from there and have your model results back within 5 business days.
Your model configuration
Let's get started

Tell us a bit about your brand and we'll be in touch within one business day to kick off your model.

No commitment required. We'll follow up within one business day.

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