For decades, rigorous marketing measurement was the exclusive domain of enterprise brands with six-figure agency budgets. Soltrex was built to change that.
Rigorous marketing measurement has long been out of reach for most brands. Traditional MMM engagements are expensive, slow to deliver, and built for enterprise clients with the budget and patience to match. For smaller brands, that has meant going without.
Mid-market brands spending $500K to $5M per year on media have been flying blind. They rely on platform-reported attribution, which every platform inflates in its own favour, or on gut instinct dressed up as strategy. They know something is wrong when Meta keeps reporting record ROAS while revenue stays flat. They just don't have the tools to prove it.
That's the gap Soltrex was built to close.
Soltrex is built on the same Bayesian statistical foundations used by the world's leading measurement teams. Our framework uses Markov Chain Monte Carlo sampling to produce full posterior distributions for every ROI estimate: not a single number, but a credible range that reflects real uncertainty in the data.
This matters because false precision is worse than acknowledged uncertainty. A model that tells you Meta's ROI is exactly 0.18 with no confidence interval is less useful than one that tells you it's probably between 0.08 and 0.31. The second answer is honest. It tells you how much to trust the finding and how aggressively to act on it.
Every engagement includes a full channel-level ROI analysis, a revenue or volume decomposition, response curves, a budget optimizer, and a plain-language report written for the people who will actually act on the findings. not just the analytics team.
Our sweet spot is brands spending between $500K and $5M per year on media across three or more channels. Typically CPG, DTC, retail, or financial services. These are categories where media efficiency has a direct and measurable impact on business performance.
We work directly with in-house marketing and analytics teams, and with agencies looking to add a rigorous measurement capability to their client offering. If you're running media and don't have a clear view of what's working, we can help.
Tell us about your media setup and we'll give you an honest assessment of whether you're ready for MMM.
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